We live in a truly digital world, and in the hustle and bustle of modern life, it has never been more challenging to stand out from the crowd. No matter the size of the business, a website is an essential requirement for those companies looking to elevate their brand.
However, when it comes to creating a new website, it can be difficult for designers to know exactly what their customers want. That is why a website design client questionnaire should be an essential document to help ensure everyone understands what is required.
What is a website design questionnaire?
A website design questionnaire is a unique series of questions that clients fill out when embarking on a project with a web design company. These questions are designed to cover every aspect of the website design and build, ensuring that everyone working on the project understands exactly what is required from them.
When creating a website design client questionnaire, you can include any questions that you like, but the idea is to get as much relevant information as possible. This not only gives website designers a clear insight into what it is that the client is looking for, but it also helps to reduce all of the back and forth with the client.
Creating a website design client questionnaire might seem like a daunting and time-consuming process, but it is a worthy investment that can transform your next project. The more comprehensive that you are in your questions, the better the answers will be and the smoother the process will be.
Why is it important to create one?
Creating a website design client questionnaire can provide your design agency with a huge array of benefits. The answers that your customers provide will help to form the foundation of the entire project, giving your designers a clear insight into what it is that the client expects their website to look like.
Of course, these questions are not just for website designers. They are also a great way to get the client thinking about what it is that they want from their new website, allowing them to get creative.
The more comprehensive the answers are, the smoother the project will be. It will reduce the time-consuming back and forth with the client trying to find answers to the simplest questions. It will also help to minimize the risk of confusion or misunderstanding, ensuring that your designers do not have to conduct extensive revisions.
Finally, a website design client questionnaire is a terrific way to showcase your professionalism to your clients and ensure that you are maximizing their satisfaction and giving them the best experience possible. Take this to the next level with HolaBrief for free! Create an account now.
The best 10 questions to include
It is clear that there is a huge array of benefits to utilizing a website design client questionnaire. However, if you have never put one together before, it can be confusing to know where to start and what requirements you should list. We know how difficult it can be, which is why to help you, we have put together ten examples of questions that you should include in your questionnaire:
- What is your company profile
No matter whether you are conducting eCommerce website design or creating a bespoke website for a law firm, this is one of the most important questions to include. This is where the client will be able to fill out all of the essential information about their business, including their company name, contact details, address, and what their expectations are.
- What does your company do?
This is another vital addition to any website design client questionnaire. This will help designers to understand the basic overview of the client’s operations, allowing them to understand the products and services they provide. Alongside the basic description of what the company does, clients should also include their vision, values, and mission. This information will then be used to develop the website, inspiring the overall design of the site and ensuring that it accurately reflects the business.
- What sets your company apart?
Building on the previous question, finding out what the client’s unique selling points are and what value they provide to customers. Your designers can then use this information and ensure that it is highlighted on the website.
- What do you like and dislike about your current site?
If your client already has a website, then adding this question to your website design client questionnaire will allow you to understand what design aspects they currently like and dislike. This will ensure that you do not accidentally incorporate features that they do not want.
- Do you already have content available?
This is another very important addition to your website design client questionnaire. Does your client already have a logo, copy, and images ready to go? This could significantly reduce the time it takes to create the website and ensures you can quote accurately.
- Does your company have any brand guidelines?
This is another great question to help reduce confusion and the need for any major revisions. Finding out if your client has existing brand guidelines at the start of the project will ensure that you can create the website around these requirements.
- What do you hope the website will achieve?
Of course, it is not just about beautiful eCommerce website design. You want to ensure that the website is also functional and achieving the goals of the client. That is why this question will help you to understand what it is that they are looking for.
- Who is your target audience?
Alongside identifying what it is that the client wants to achieve from the website, it is also vital to understand who their target audience is. This should include identifying the age of their consumers, the location where they are based, their demographics, and more. Using this information will allow your designers to build the site around this maximizing the user experience.
- What is your budget?
Building a website is a complex and time-consuming process, which is why another vital question for your website design client questionnaire is to ask what their expected budget is. This will allow your designers quickly understand if it matches your pricing structure.
- What is your timeline?
Finally, alongside the price, you should also clarify the timeframe the client is expecting. This will again ensure that your timeline and pricing structure meets their expectations.
Use and customize this website design client questionnaire template
When it comes to creating a website design client questionnaire, it can be tough to know where to begin. That is why here at Hola Brief, we wanted to help you create the most compelling questionnaire possible.
This downloadable and editable template can be customized to meet your exact requirements, ensuring that you can always secure the information you need from your clients. Complete with all of the questions you need, our mission is to help you streamline your operations and remove that frustrating back and forth over simple questions. Create a free account on HolaBrief and try it for yourself!
Want to start customizing your website design client questionnaire template? Download our example today and transform your next project!
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