Interviews

Everyone knows what a creative brief should accomplish. Why is it so hard to get there? Howard Ibach, CEO and instructor at Creative Brief Workshops LLC talks about the myths and realities of creative briefs in the advertising world and advocates collaboration as the one ingredient that truly makes for better briefs.

You're an experienced freelancer or just quit your full-time agency job to become your own boss. You've got the skills and you know it. Great! Now is the time to find out how to raise your professional value and price yourself a six-figure income from freelancing year on year. Understand the art of pricing to get paid what you’re worth with Tom Hirst.

How does a design lead in a digital agency optimize client communication and increase efficiency? How to find a mutual language between clients and remote design teams in order to create products that align with the client's business needs? We asked Miro Kirov who is leading digital design projects for Fortune 500 companies in the US. Read along as he shares his insights on solid design briefings and the importance of discovery workshops.

Eli Altman Creative Director at A Hundred Monkeys has empowered his team to create better creative work with the help of structure and processes. Without it, the design team loses track of what exactly the client wants and in return, the client is not at all prepared for the creative work they are going to see. An insight into how he successfully runs his creative business:

Douglas Davis, author of the book "Creative Strategy and the Business of Design" talks about how to empower a designer to grow into a business. As well as shares how a strategic creative can put together the ideal creative brief.

Corina Nika from Cocorrina is a graphic designer, hand letterer, and art director based on a small Island in the Mediterranean sea. She shares her views on the importance of setting up a strict design process, foolproof communication and working together with clients who value your work and opinion.

Tobias van Schneider, co-founder of the Semplice portfolio system, shares insights on what defines a powerful partnership between designer and client, how to stand out with your work and the crucial steps he takes before starting a project with a new client.

Paul Jarvis, author of Company of One, talks about fear of failure, what makes powerful partnerships, collaboration and communication and how he sees the future of freelancing.