Strategy

The one thing we all need more of is time. And, paradoxically, time is one factor we often neglect when it comes to scaling our freelance design business. It’s what helps you hit your deadlines, make better time estimates, and even increase your revenue considerably within the same time span. Read on for the best tips on managing your freelance schedule as a self-employed business owner.

Running a service company is not easy. Potential customers always try to lower prices down since they know that they are not “fixed”, and crafting specific offers depending on their needs is tedious and time-consuming. But what if I told you it doesn’t need to be this way? Discover how you can productize your services, whether you are an agency or freelancer, and scale your business faster and with fewer headaches.

Working with premium clients is probably the ultimate goal of every designer or agency. But finding and keeping them is easier said than done. Let’s see what you can do to turn your clients into premium clients and how (believe it or not) a creative briefing can help you.

Whether your customer sees a poster on a bus or, receives a flyer on the street or, comes across a video on social media – your brand voice should immediately define your brand. Here are 8 ways to define your brand voice:

Learn which steps you need to take to turn your clients into premium clients who pay you well. Working with a thorough creative brief and adding strategic thinking to your briefing process will give you a deep understanding of your client's business and challenges as well as the confidence to partner up!

Eli Altman Creative Director at A Hundred Monkeys has empowered his team to create better creative work with the help of structure and processes. Without it, the design team loses track of what exactly the client wants and in return, the client is not at all prepared for the creative work they are going to see. An insight into how he successfully runs his creative business:

Offering strategy with the help of a strategic creative brief as a designer will help charge thousands more for your services, provide valuable insights for your clients, and produce effective, high-quality work in half the time.

Douglas Davis, author of the book "Creative Strategy and the Business of Design" talks about how to empower a designer to grow into a business. As well as shares how a strategic creative can put together the ideal creative brief.