Strategy

Onboarding is the critical first part of a business relationship. We walk you through the client onboarding process and explain how it can generate new revenue for your business, increase referrals, and help you retain high-quality clients.

How to find your brand's typography? Here's my 3 tips to find a typeface and font that expresses the key emotions of your brand with the help of HolaBrief's Brand Voice Template.

Do you struggle to attract high-quality clients? These simple tips will help you identify your unique niche and teach you how to write a positioning statement that help you attract your dream clients.

Finding a niche and committing to acting as a specialist rather than a generalist can be a terrifying process— it certainly was for us. Read about out our journey to expertise from a generalist design studio to a studio helping purposeful brands find their strategic edge.

David Airey, author of the book Identity Designed answers questions on how to successfully work with a client to create a compelling brand identity, how to avoid the client telling you what to do and what is the most underrated ingredient of the design process.

Melinda Livsey is the woman to talk to if you’re an aspiring designer, wanting to become strategic partners with your clients. We’ve always wanted to ask Melinda what a typical workday looks like for her and how she sees the future of freelancing.